Copeland Mayor, Mike Starkie is urging residents to sign up to the blood donor register.
Each year the NHS needs new donors to replace those who can no longer donate.
Blood is used to save many lives each day, not just those who require emergency treatment, but those, including children, who require transfusions each week to treat life threatening medical conditions.
Mike Starkie, Mayor of Copeland, said: “Yesterday I signed up to become a blood donor.
“NHS staff visited a Copeland Borough Council office to encourage our employees to join the blood donor register.
“It goes without saying how vitally important this service is.
“Many people are only alive today because somebody decided to give blood.”
To sign up online go to www.blood.co.uk.